Director of Marketing

Position Summary:

The Director of Marketing is responsible for overseeing the planning, execution, and completion of marketing initiatives while managing essential support functions for marketing productivity. This includes strategic planning, reporting, target setting, project flow, and implementation. Additionally, the role ensures brand consistency, audience engagement, and effective communication across all marketing channels. The Director of Marketing works closely with the Marketing Team, Executive Director, and President to elevate the festival's visibility, grow community engagement, and drive attendance.

Duties & Responsibilities:

• Develop and execute marketing strategies, including digital, print, and social media campaigns, to drive awareness and participation.


• Align marketing initiatives with organizational goals, forecasting needs, and setting audience engagement objectives.


• Collaborate with the marketing team on product launches, sponsorships, and promotional opportunities to drive growth and visibility.


• Oversee internal and external communications, ensuring consistency with Pride Winnipeg's mission and branding.


• Provide regular reports on marketing activity, sales, and campaign performance to the Executive Director and Board.


• Manage email inquiries and utilize tools like Monday.com to streamline communication and project management.


• Develop and implement training programs to enhance volunteers' marketing skills and knowledge.

• Post-secondary education in marketing, communications, business, or a related field.


• Minimum of two years' experience in a marketing leadership role with a proven track record of developing successful marketing strategies.


• Strong project management and organizational skills, with experience in multi-channel campaigns and meeting deadlines.


• Excellent written and verbal communication skills and the ability to engage diverse audiences.


• Experience in digital marketing, social media management, content creation, and event marketing.


• Knowledge of sponsorship activation, community outreach, and product sales strategies is an asset.


• Skills in graphic design, videography, photography, or web design are a plus.

• Online Application Form Below
• Email: hr@pridewinnipeg.com (Include Opportunity ID)