Marketing and Public Relations Committee Member

The Marketing and Public Relations Committee ("The Committee" or "MPC") is established by the Board of Hood and Dagger Productions ("H&D") as a Standing Committee to support H&D in its marketing and public relations activities. The MPC shall develop, monitor, and action a framework for the marketing of each show and H&G generally, identify viable opportunities to increase subscribers and followers, provide strategic direction and advice, and take steps to action the plan. The MPC shall lead marketing efforts by reviewing, developing, adopting, and implementing ideas and proposals. MPC Members shall be advocates for H&D.

It is the responsibility of the MPC, on behalf of the Board to:

1. Develop and monitor a framework for H&D marketing activities, including any ethical considerations;


2. Advise on marketing priorities and plans, and their feasibility;


3. Identify potential media opportunities and reach out to them using an appropriate hook;


4. Identify and approach opportunities for group sales, such as corporations and other organizations;


5. Review marketing asset performance and provide input for improvement;


6. Consider innovate ways to promote upcoming shows;


7. Assist in "opening doors" to potential media partners and in the stewardship of H&D's existing media contacts;


8. Communicate with the charity of choice for the upcoming show with information and assets they can use to help promote the show;


9. May work with Community Connection Committee (CCC) and/or the Grant, Donor, and Sponsorships Committee (GDSC) on in-kind donations or sponsorships;


10. Ensure open communication with all relevant parties;


11. Keep activities on schedule;


12. Actively participate in meetings, providing input, expressing ideas, brainstorming, and sharing innovative ideas;


13. Provide and/or confirm overall strategic direction for marketing and public relations at H&D; and


14. Regularly report to the Board on the MPC's activities; and


15. Other matters or as requested by the Board.

Please include a resume and reason for applying / letter of intent with your application.

The Marketing and Public Relations Committee (MPC) members should collectively have a balance of skills, recent and relevant expertise, experience, and knowledge of the following:

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  • Developing marketing plans and the implementation and monitoring of those plans;
  
  
  • Strong commitment to H&D and to H&D's approach to building community through community theatre; and
  
  
  • Willingness to advocate for and proactively develop possible media relationships and to directly contribute to awareness of H&D.
  
  

Networking, working with a team, graphic design, asset generation, assessing effectiveness of marketing tactics, problem-solving, building community through community theatre.

The Marketing and Public Relations Committee (MPC) shall meet four to six times annually or more frequently as the MPC Chair deems necessary.